We began in 2017 as a small boutique selling stitched block print kurtas. But this was a short stint of about an year as we were already juggling three Optical stores along with this.

During COVID we saw a surge in dropshipping and reselling which propelled us to dip our feet in the trend once again. After a successful run of reselling block printed home furnishings we were ready to launch our own store with a dedicated warehouse and exclusive manufacturing partners.

Niraj Jain and his wife Karnika Bhati, the owners of our brand both believe in diversifying and keeping abreast with changing trends. Niraj Jain has always had a clear vision for his businesses and explains his strategy “The customer should always get value for their money and our service should be top notch so as to earn the customer’s loyalty.”

Karnika Bhati who has a prior experience of working in banking and customer relations with Genpact learnt some valuable organizational lessons and talks about how she handles the daily operations “A streamlined tracking process and good delegation of work are the backbones of a successful business. Quality should never be compromised in order to cut costs.”